A
recent article posted by The Economic Times talks about how India's travel and
tourism sector has rebounded post-pandemic, contributing Rs 16.5 trillion to
the economy and creating 39 million jobs by 2020. The sector is also witnessing
a spike in demand for Al specialists and data operations in the hospitality
industry.
India's
travel and tourism has seen quite a rebound after the pandemic, with the sector
estimated to contribute Rs 16.5 trillion to the economy over the last year. It
is also one of the sectors that has been generating employment, and in both
large and small cities. By 2020, it had created 39 million jobs, 8% of our
country's workforce.
According
to data from TeamLease Degree
Apprenticeship,
tourism talent demand saw a 44% spike in August 2023. And 1.6 million more jobs
are expected to be added through the year. By 2033, it estimates 58.2 million
jobs to be added in the sector.
Two other
trends are driving transformation in the sector. First, there are emerging
specialised travel verticals for destination weddings, religious tourism,
international tourism, adventure sports, ecotourism, cultural tourism and rural
tourism. Sustainable tourism is also seeing a global interest.
The iobs do
not iust include full-time employment but also include gig models to address
talent demand when there is a high influx of tourists. From January 2023,
TeamLease
Degree Apprenticeship reports a 14% increase in gig roles with some of the
roles including tour guides, photographers and translators. This is expected to
increase by 18-20% over the next two years.
Types of
jobs in demand
The jobs
that are expecting a high demand include sales (18% increase), business
development (17% increase), chefs (15% increase), travel consultants (15%
increase), tour operators (15% increase), travel agents (15% increase),
hoteliers (15% increase), guides (20% increase), wildlife experts (12%
increase), and transportation providers (15% increase).
As of March
2024, half of the online jobs in the domain were for freshers or for people
with 0-3 years of experience. There were also intermediate level roles for
people with 4-6 years of experience - comprising 30% of the open postings - and
top management positions for people with over 15 years of experience -
comprising 20% of the open job market demand.
Mid level
and senior level role demand Sachin Alug, CEO, NLB Services, says mid-career
positions typically require 5-8 years of relevant experience in the industry,
whereas senior-level positions typically require 10-plus years of experience,
specifically in leadership roles. Senior-level positions demand extensive
experience in leadership with the ability to make strategic decisions, and
drive change for organisational success.
With a
nearly 45% increase in budget allocation this year, infrastructural
developments and strategic alliances, the landscape seems promising. While
there are opportunities and talent available, the inevitable role of upskilling
comes into play to equip the workforce with the latest trends and upcoming
developments with the long-term vision to sustain the growth momentum of the
industry at the macro level. Viewing this situation from the organisational
perspective, upskilling programmes will lead to improved customer service and
an increase in customer retention.
"We
believe it is the responsibility of the organisations to provide an academy or
relevant resources to groom their employees.
It's more
of an investment to help us build a team with diverse skill sets," Pittie
says.
Read more at:
https://m.economictimes.com/jobs/mid-career/hiring-surge-in-travel-and-tourism-what-it-means-for-mid-career-and-senior-roles/articleshow/110325531.cms