Prachi Verma,The Economic Times

Improved hiring sentiment, more job postings in 2024: Report

A recent report by Prachi Verma posted on The Economic Times talks about how Job postings on increased by 31% year-on-year in the first four months of 2024, driven mainly by the e-commerce, BFSI, and hospitality sectors. E-commerce saw a 21% increase, BFSI 17%, and hospitality 13%, with a notable demand for professionals in sales, business development, brand marketing, and customer support. Major companies like Bajaj Finserv, Lenskart, HDFC Insurance, and Aditya Birla led this growth.

 Job postings increased 31% vear-on-year in the first four months of 2024, mostly driven by sectors including e-commerce, BFSI (banking, financial services and insurance) and hospitality, according to jobs and professional networking platform “With the increasing momentum in the job market driven by economic recovery, the job sector in India has been demonstrating promising signs of growth in the first four months of CY2024," said a company statement.

Top online courses in Business, Marketing, Programming Languages Its data analysis reveals a substantial 21%, 17% and 13% increase in e-commerce. BFSI and hospitality, respectively, with a surge inmdemand for professionals in sales and business development, brand and marketing, and customer support domains.

"This upsurge is led by industry giants such as Bajaj Finserv, Lenskart, HDFC Insurance, Aditya Birla, etc,," the statement said.

 The southern part of India saw a 23% growth during this period, compared to 18% last year, with cities such as Hyderabad, Bengaluru, and Chennai leading the way in job postings.

"Additionally, the adoption of digitalisation is becoming increasingly evident in tier 2 and tier-3 cities, with cities like Lucknow, Combatore, and Gwalior witnessing a surge in job postings," the release stated.

"Cities such as Hyderabad, Bengaluru, and Chennai are at the forefront of the growth in the job landscape. This trend showcases the strength of southern India's iob market and underscores the expanding opportunities fuelled by digitalisation," said CEO Nirmit Parikh. "From bustling metropolitan areas to emerging tier-2 and tier-3 cities like Lucknow, Coimbatore and Gwalior, our platform reflects a dynamic landscape, offering promising prospects for job seekers nationwide."

 The company also saw a 21% year-on-year increase in job applications from freshers and 18% from women. The total number of applications during the January-April period increased 15% year-on-year to 17 million, according to the statement.

Read more at: